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Your profiles can be so much more than simply some words on a screen describing your accomplishments.
They can represent who you are, your brand, can paint the picture of what you offer AND can show your successes through stories.
In this episode, we’re taking a closer look at LinkedIn with Donna Serdula. Donna pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume…
Donna Serdula pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume.
A job change in 2006 led her back to LinkedIn as Donna looked for tools to help her build a sales territory. It was during this time she had her LinkedIn epiphany and forged her LinkedIn 4 point methodology. By integrating LinkedIn into her sales process, she found tremendous success.
In 2009, she walked away from her successful sales career and founded Vision Board Media and LinkedIn-Makeover.com.
Donna and her team of over 40 writers have helped thousands of executives, entrepreneurs, sales stars, business leaders, and professionals from around the world create professionally branded LinkedIn profiles.
She is the author of the book “LinkedIn Profile Optimization For Dummies,” published by Wiley.
Donna has been featured on Forbes, Business Insider, Time’s Money Section, Wall Street Journal’s Market Watch, LA Times, NBC, SiriusXM Radio’s The Focus Group, and many other news outlets.