I was so excited for this conversation because I have binged-listened to the Boss Mom podcast for the past couple of years, as I have been creating Imperfectly Ambitious.  Dana brings great tactical advice to help get started navigating through the world of online marketing and I have soaked it all in! It’s so fun to have it come full circle, where she is now a guest on MY podcast…so fun!  Dana’s mission is to show women that it’s possible to raise their babies and their businesses at the same time. She equips you with the tools and steps to follow in order to do that.

If you have an idea that keeps brewing in the back of your mind but don’t know how to get it or get connected to people in the online space, this episode will be a little gold nugget for you.

In our chat, Dana breaks down how to release pressure to create more and more content as you are creating your business, and focus on giving your opinions instead.  Repeating your opinions will make you memorable, and quotable. It’s about the repetition of an idea, not different content all of the time. Be consistently repeating yourself!

Think about the message you want to give in a way to condense it down to become quotable.  That should be the goal. This is a good way to start because it forces you to focus on what your belief system is, and what you would want people to quote you on.  Do this instead of brainstorming new content all of the time.

Dana’s belief is that you need a good set of opinions, know what you are going to sell, and then go out and get featured!

We talk about how to break down a big idea – what to start with, and what to not bother with.   And if you have a million things going on, and yet you still are wanting something else, that there is nothing wrong with you!  You CAN want to do ALL of the things….you’re not crazy!

Dana is the queen of Facebook groups, and we talk about how to leverage FB Groups that are already out there and use them like market research.  She breaks down an easy 30-day plan to follow, which will save you so much time and money!

• Week 1:  Think of the places you hang out as focus groups.  Keyword search on Facebook, or Google search for top Facebook groups in whatever category.  Essentially speed date FB groups to see which ones feel right for you.
• THEN, keyword search within the groups and look at the posts that are relevant and start commenting on those.  See how people interact with you in the groups.  
• Week 3: Post two to three questions (simple questions).  At the end of the two weeks, pick the top two groups that you feel were the most engaging/helpful.  
• Week 3 & 4: Interact and engage within the couple groups that you felt were the best fit. 

Dana started the Boss Mom Facebook group, which now has about 50k members. The group is about having a space to find your identity and to give yourself permission to want to have a career and a family at the same time while being around a community of supportive women who want the same thing.  You can love both, and one doesn’t have to take away from the other.

Grab a notebook or the notes section of your phone for this one.  There are so many great takeaways, and steps to take today to help you get traction on that thing you’ve been thinking about, but don’t know how to get connected, or where you should be focusing.

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