This is a different conversation than ‘getting back to why’ or ‘finding your why’. We’re talking specifically about why you do the work that you do. You’ve chosen this for a reason…the specific work that you’re doing. When you can hone in on that, it helps with your messaging. Being able to follow the breadcrumbs of your own story so that you can tell it makes you feel so much more connected to your work and your clients so much more connected to you.

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